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Dynamic RFM Customer Segmentation
This documentation explains how to perform RFM analysis in Power BI using a dynamic, time-aware approach.
Documented Power BI techniques — the model change, the DAX, and the exact visual settings. Most are free to read; the rest come with the model files for members.

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This documentation explains how to perform RFM analysis in Power BI using a dynamic, time-aware approach.

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This documentation details the enhancements made to the previous visualization version. These updates focus on global scaling logic and cumulative data representation.

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Vertical waterfall charts (also called bar waterfalls) show you why a value changed between two different points. They are read from top to bottom and consist of three main parts:


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This section focuses on using the core IBCS principles to redesign (makeover) various public company reports.

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A Vertical Waterfall Chart is a way to clearly show why two numbers are different by breaking down the changes that happened in between.

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Field parameters are a powerful feature in Power BI. When combined with the SWITCH() function, these tools allow us to tell a compelling data story by dynamically highlighting…

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A waterfall chart is a special type of bar chart that shows you the story behind how a number changed from one point to another.

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You can find my explanation of the IBCS horizontal waterfall chart's construction logic in Power BI on LinkedIn: